Focus on the founders of Kitiwaké yoga clothing: Juliette and Cannelle

We are pleased to introduce you to the two founders of the lovely Yoga brand: Kitiwaké, which is joining our site.

So we asked them about their wonderful entrepreneurial adventure and asked them for some advice on their yoga practices, which I am sharing with you today.

Who is behind this beautiful French eco-responsible yoga clothing brand?

Kitiwaké is above all a story of friendship! We were friends before creating our brand. We have very different and complementary professional backgrounds. Juliette worked in marketing within an international group and Cannelle was a stylist for a designer of custom wedding dresses. We both love sports and especially yoga.

How did you come to take care of yourself?

Cannelle : I wanted to start yoga for a few years but it's not easy to start with a bad wrist. I've done a lot of sports since I was a child but mostly adrenaline sports. I don't know if it's wisdom setting in but I wanted to find a practice to help me calm down more gently. My sister-in-law, who is now a yoga teacher, was able to support me in finding solutions and practicing serenely.

Juliette : I have been practicing yoga since 2011, so it will be 7 years already! Being rather anxious by nature (that's an understatement ;) I was recommended to try yoga and it was a real favorite, because for me it soothes both the soul and the body. I also like the fact that yoga is not only a sport but also a global lifestyle.

What practice for your well-being?

We mainly practice Vinyasa yoga but we also really like Yin Yoga and Jivamukti. We really enjoy trying new styles of yoga that we don't know yet. The latest being acro yoga. Sporty and fun at the same time, it's great!

We also discovered meditation which helps us to stay calm and serene in our entrepreneurial adventure.

What is the ritual of your practice?

We practice about once a week in person, and about once every two weeks during Kitiwaké events organized with our ambassadors.

What do you get out of it?

Every time it's a real pleasure! It helps us both physically to stay in shape, and

mentally to feel good, to keep confidence in life!

What do you carry in your yoga bag?

Preferably we take our Wapi Kitiwaké bag, THE perfect bag to slip both your mat and your outfit into

What are your favorite objects/accessories?

Cannelle : my green Heta leggings, so comfortable with their peach skin effect material but also feminine with their pretty finishes inspired by the field of lingerie. And their green color reminds me of the nature that I love so much!!

Juliette : my non-slip mitten socks: not super classy but super practical for not slipping on your mat!

What would be your advice for Tayrona Yoginis?

For beginners who think that you have to be flexible to start yoga: wrong!! Juliette couldn't touch her calves with her hands before ;) flexibility is really acquired over time!

Don't hesitate to try several different types of yoga, it's always good to alternate and discover new worlds.

Where/how do you practice?

We try to practice together regularly even if with the pace of Kitiwaké's development it becomes complicated! Each dreams of a little corner of paradise to practice: Cannelle the Himalayas, Juliette a beach at sunset.

What is your mantra/favourite phrase?

“To travel is to grow. It is the great adventure. The one that leaves traces in the soul.”

Marc Thiercelin

Traveling... such a beautiful adventure!! We are both passionate about traveling (India, Spitsbergen, Iceland, Norway, Turkey; Italy, Greece, Vietnam, Argentina...) For us, traveling is about discovering incredibly rich cultures, magnificent landscapes etched in our memories, and making beautiful encounters. Our travels also inspired us for the name of our brand: Kitiwaké comes from "Kittiwake" a seagull that wanders in the far north.