Portrait of the founder of the YUJ yoga brand: Hélène Duval

We are pleased to introduce you to Hélène Duval, founder of the YUJ yoga brand.

We asked her for some tips on their yoga practices which I'm sharing with you today.

Who is behind this eco-responsible French yoga brand?

Hélène Duval was working in the press world when she discovered yoga in 2000. Her love of style and her entrepreneurial temperament quickly pushed her to launch a brand in her image. Having grown up between Bowie, Dylan, perfectos and denim, Hélène Duval kept her rock spirit while swapping her jeans for leggings.

How did you get into taking care of yourself?

I didn't wake up one day and tell myself that I had to take care of myself! I discovered yoga in 2000 in Paris on the advice of a friend who was returning from a trip to Los Angeles and who praised the benefits of yoga so I tried it and that's when I felt a deep well-being like never before.

What practice for your well-being?

My practice is above all a positive energy in everything I do, yoga is a vector but my driving force is this energy which bubbles within me and which I transmit every day whether on my yoga mat or in my life as a business leader.

What is the ritual of your practice?

I don't have a ritual because every time I practice my "mood" is different. What is certain is that I like to practice in my yoga studios YUJ YOGA STUDIO I enjoy practicing in the dark and under infrared heat that makes me sweat a lot.

What do you get out of it?

With each practice I feel cleansed, I feel alive and so good!

What do you carry in your yoga bag?

My water bottle and my little YUJ lavender relaxation cushion.

What is your favorite object/accessory?

Obviously my yoga mat the first mat I created YUJ in gradient.

What would be your advice for Tayrona Yoginis?

Accept yourself as you are and be yourself. In the age of social networks we tend to copy / paste our desires and our personality ... this creates frustrations and a deep malaise in many people. Yoga guides you to find your deep Self in the practice of yoga there is no cheating we are in the truth with ourselves.

Where/how do you practice?

I practice in my yoga studios, I have a great team so every week I explore more Yin practices or even more creative flows.

What is your mantra/favourite phrase?

Live every day like the best!!!!

Find Hélène Duval on her Instagram: @heleneduvalyoga .

January 12, 2019 — Patricia Nagelmackers
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